Liander

For a long-term campaign developed by KesselsKramer, Hans Wilschut created a series of photographic images at various locations across the Netherlands. The photographs show recognisable places and situations, approaching energy use and sustainability with the same care and distance that characterise his autonomous work. The result is a visual language that communicates clearly, without losing its layered quality.

The campaign connects the direct impact of public communication with a photographic view of the Dutch environment. Architecture, landscape, infrastructure and everyday routines are used as carriers of atmosphere, movement and recognition. In this way, the images gain a natural presence within the campaign, while still leaving room for attentive looking.

Agency: KesselsKramer