South City
Ushuaia
Argentina, 2019

Ushuaia is, in urban terms, less a city than an exploitation model in an extreme location. The place derives its identity not from any internal urban coherence, but from its role as an endpoint within tourist and logistical circuits. The rhetoric of remoteness masks the fact that Ushuaia is in fact fully integrated into a global economy of mobility, consumption, and image production.

The city organizes its relationship to the landscape not through reciprocity, but through extraction. Its surroundings function as backdrop, as view, as brand value. What emerges is a curious reversal: what presents itself as a rugged periphery turns out to be a tightly formatted urban edge where nature, infrastructure, and tourism collapse into a fully predictable spatial logic. Ushuaia is not the end of the world, but a place where even the idea of the end has been systematically commodified.